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BUILDING IP STRATEGY
PRACTICE AT KHURANA AND KHURANA (K&K)
Intellectual Property (IP) is among the most treasured assets that a corporate can possess, and should be managed with due respect. An IP strategy focuses on alignment of R&D, IP, and business strategies, and lays basic foundation for development of forthcoming Patent, Trademark, Industrial Design, and Copyright Portfolios.
KEY FOCUS AREAS OF AN EFFECTIVE IP STRATEGY
Allocating IP budget across different assets
Deciding on a defensive and/or offensive IP portfolio
Identifying key geographies for protection and commercialization
Measuring ROI and defining timelines for actions
Determining which IPs to license or commercialize in-house
Ensuring portfolio defensibility and managing infringements, passing off, and dilution actions effectively
EXPERT IP STRATEGY, MARKET RESEARCH, AND BRAND PROTECTION
Khurana & Khurana boasts a team of IP experts with legal, technical, management, and financial expertise, offering unique solutions aligned with business strategy. Our approach is valued by over 15,000 Indian corporates, providing fresh perspectives and well-analyzed, out-of-box solutions to our clients.
IIPRD, our sister concern, offers comprehensive market and revenue analysis through research analysts with expertise in technology, finance, and business. We assist clients in identifying competitors, assessing licensing opportunities, and projecting revenue, with access to updated data for informed strategic decisions.
Khurana & Khurana ensures strong brand protection by developing global brand strategies, assessing trademark registration, and taking proactive actions like oppositions and cease-and-desist notices. We guide clients in exploiting and monitoring their brand portfolios for long-term success.
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