top of page
FASHION LAW PRACTICE
FASHION LAW: PROTECTING CREATIVITY AND INNOVATION IN A COMPETITIVE INDUSTRY
The fashion industry in India has a rich history dating back to ancient times. Post-Independence, economic liberalization in the 1990s spurred growth, attracting foreign investment, exposing India to global trends, and showcasing Indian fashion’s diversity to the world.
Fashion law, though lacking central legislation, is gaining prominence in India. It combines multiple legal fields, notably intellectual property law, to protect designs, trademarks, and innovations, while regulating the fashion industry's processes from yarn creation to retail display.
Fashion law focuses on safeguarding intellectual property through trademark, copyright, design laws, and patents. These laws prevent counterfeiting, protect creative assets, and ensure designers maintain innovation, brand integrity, and commercial success in a competitive fashion market.
KHURANA & KHURANA: DEFENDING FASHION IP, EDUCATING START-UPS, AND GUIDING INDUSTRY SUCCESS
Khurana & Khurana as a firm has been representing major fashion labels and retail outlets in various litigation disputes, including counterfeiting actions and infringement suits. Additionally, we take proactive steps to educate start-ups and students about the scope and limitations of protecting IP rights in the fashion industry.
Khurana and Khurana also advises clients in the fashion industry on a range of related aspects. These include preparing merchandising agreements, facilitating celebrity endorsements, managing brands, creating advertising strategies, and ensuring compliance with labor and tax laws relevant to the industry.
OUR SERVICES
Brand management and strategy
Drafting merchandising and commercial contracts
Litigation representation (counterfeiting, infringement)
Celebrity endorsements facilitation
Advertising and marketing compliance
Labor and tax law enforcement
Copyright, design, and trade dress protection
Corporate transactions
bottom of page